Brokers Have Gone Bad

Forbes recently delved into what makes a good broker in today’s market, and we wanted to highlight our role in this constantly evolving landscape. With millennials at the forefront of the job market, the dynamic of the health insurance industry has shifted while brokers stay the same, with the same offerings and the same tactics to nab clients.

The brokers of old worry about the transaction. The focus of attention is on getting the sale to market and ensuring that the client stays with them come renewal time, but why trust the broker whose main focus is selling the plan that helps themselves? It makes us angry, to be honest, and we are trying to change the way brokers treat the health insurance industry as full-fledged advisors to our clients.

We have pushed past the simple wellness program (proven to provide little result) and on into proven solutions that get clients the best possible benefits at the lowest cost. So many brokers refuse to make waves, but they also do nothing to encourage growth for the businesses they’re supporting.

With PEO models, Captive solutions, basic group, and defined contribution, we’ve done it all, even where financial growth for us is limited, because the transaction isn’t what matters.  What matters is that our clients see that we’re digging for any solution we can to get them the best coverage at the price that fits their needs.

We refuse to get left behind in a landscape dominated by technological advancement with broker stagnancy, and we want the best of all possible worlds for our clients: tech, expertise, and benefits solutions.